Privacy policy

Privacy Policy

Last Updated: August 15, 2026

This Privacy Policy describes how Freckled Whimsy ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the "Site").

1. Information We Collect

We collect personal information directly from you when you interact with our Site, make a purchase, or communicate with us.

  • Order & Fulfillment Information: Name, billing address, shipping address, email address, phone number, and items purchased.

  • Payment Information: Payment card details, billing address, or payment method identifiers. (Note: Payment transactions are processed directly through secure third-party payment gateways; we do not store full credit card numbers on our servers.)

  • Account Information: Login credentials, order history, and saved preferences if you create a customer account.

  • Customer Support & Communications: Information provided when you contact us via email, contact forms, or direct messages, including custom order inquiries or order status questions.

  • Device & Usage Data: IP address, browser type, operating system, pages viewed, referring URLs, and interaction data collected automatically via cookies and similar technologies.

2. How We Use Your Information

We use the information we collect to operate our business and provide you with our products and services:

  • Order Processing & Fulfillment: Processing payments, preparing physical shipments, printing shipping labels, and sending order/tracking confirmations.

  • Customer Communication: Responding to inquiries, notifying you about order status, club updates, or backorders.

  • Marketing & Promotions: Sending newsletters, product release announcements, and club previews (only if you have opted in; you may unsubscribe at any time).

  • Site Optimization & Security: Detecting potential fraud or unauthorized activity, improving website navigation, and analyzing site performance.

  • Legal & Tax Compliance: Maintaining required accounting, tax, and transaction records.

3. How We Share Personal Information

We do not sell, rent, or trade your personal information. We share data only with trusted service providers necessary to run our shop:

Provider Type Purpose Examples
E-commerce Platform Hosting the online store and customer database Shopify / WooCommerce
Payment Processors Secure payment handling and fraud prevention Stripe, PayPal, Shop Pay, Apple Pay
Shipping & Logistics Label generation and package delivery USPS, UPS, ShipStation, Pirate Ship
Email Marketing Sending newsletters and order updates Klaviyo, Mailchimp, FloDesk
Analytics & Tech Support Tracking website traffic and diagnosing technical issues Google Analytics
We may also disclose information if required to comply with applicable laws, regulations, subpoenas, or legal processes.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Keep track of items in your shopping cart.

  • Remember your preferences and login sessions.

  • Understand how visitors navigate the site so we can improve the browsing experience.

You can manage or disable cookies through your browser settings. Disabling cookies may affect certain site functionality (such as cart persistence).

5. Data Retention

We retain your personal information only as long as necessary to fulfill orders, maintain accurate tax/financial records, resolve disputes, and enforce our agreements. When personal data is no longer needed, it is securely deleted or anonymized.

6. Your Rights and Choices

Depending on where you reside, you may have specific rights regarding your personal data:

  • Access & Portability: Request a copy of the personal information we hold about you.

  • Correction: Request that we update or correct inaccurate details.

  • Deletion: Request that we erase your personal data, subject to legal and bookkeeping retention obligations.

  • Opt-Out of Marketing: Unsubscribe from promotional emails at any time via the "Unsubscribe" link in the footer of any marketing email.

To exercise any of these rights, contact us using the details below.

7. Security

We take reasonable technical and administrative precautions to protect your personal data against unauthorized access, loss, or misuse. All transactions are transmitted over secure, encrypted SSL connections.

8. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our operational, legal, or regulatory practices. Updates will be posted on this page with an updated "Last Updated" date.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please reach out to us:

  • Business Name: Freckled Whimsy LLC

  • Email: karrie@freckledwhimsy.com

  • Mailing Address: 3600 East State Street Suite 1A Rockford IL 61108